We are a people-focused culture firm that elevates brands from the inside out. Keenly focused on helping brands realize their Employment Value Propositions, our Brand Culturists work to get the most out of your biggest investment: people.
A people-infused culture firm
ONE SIZE DOESN’T FIT ALL
Beware anyone with bold claims about simple solutions. In the old days, they called it snake oil, and we don’t trade in it. All organizations are unique and they require tailored strategies and solutions. That’s why we’re here.
PARTNERS, NOT CLIENTS
You’ll never hear us use the word “client,” because the best working relationships transcend the transactional. We intend to be around from conception to creation to completion. This means behaving like your partners along the way.
ELEVATION, NOT CHECK BOXES
We see value in applying our collective experience in ways you don’t have time to. We aim to be more than to-do list curators; we want to appreciably elevate your people brand. We are makers, not administrators.
Our goal is to help you authentically share your culture, the way things get done, with potential employees and ensure that it matches what they find when they join your team.
What does your brand say to potential team members? How about current ones? You might have a great culture, but does it emanate outside your walls? We help you build a true identity as a desirable place to work that transcends any single moment in time.
Getting everyone to row in the same direction is a challenge that requires comprehensive communication. You need buy-in from everyone to achieve top results, but they need to know what the company is doing to buy in.
Increasingly, talent is looking for opportunities that speak to them, that keep them interested, that offer meaning. It’s about keeping them “engaged”—the magic potion that takes a disinterested workforce and makes it formidable.
The brandsparc cofounders met under the extreme conditions of a multibillion- dollar corporate takeover. They worked together to drive the quality of candidates and to retain the best people. Today, Miguel and Jose run a people-focused culture firm and push their Brand Culturists to elevate brands from the inside, out.